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Product designer and AI product builder, Pristina, Kosovo.
Pleurat Shala is a product designer and AI product builder based in Pristina, Kosovo, designing digital products since 2015.
Pleurat Shala works end to end — research, brand, design systems, UX/UI and AI workflows — taking products from a first brief to launch for startups and global companies, including Santander UK, Hoopit AI, Toyota and Gjirafa.
Pleurat Shala also builds AI-native products: Sena, a design system built with eleven AI agents; AI Journey, an AI analytics product built solo; and AI Realtime Renamer, a Figma plugin.
Most aspects of design and business, end-to-end, while shipping a product.
The loop between people and agents — prompts, tools and guardrails that ship.
Systems that grow with the team and the product — tokens, components, docs.
Companies and products Pleurat Shala has designed for, with the role held at each.
Led design for AI-powered relationship intelligence platform for teams.
Designed UX banking flows used by millions of customers.
Led discovery for a care-tech mobile app, defining MVP scope.
Product and brand interface work for a global automotive name.
Designed consumer products for the region’s largest tech company.
Built and sold website templates to 730+ happy clients.
Building and designing AI-powered products for millions of users.
Designed a platform for measuring and reporting carbon footprints.
An online laundry ecosystem — five surfaces on one design system.
Ongoing experiments in designing and building alongside agents.
An online mental-health service for adult ADHD & autism assessment — built from a name and a mission.
Role: UX/UI + Brand. Tools: Figma & FigJam.
Live: mindpath.ie
A complete online laundry platform — five surfaces, one design system.
Role: Sole UX/UI Designer. Tools: Figma & FigJam.
A mobile app that lets field-based responders provide assistance wherever it is needed.
Role: Product Designer. Tools: Figma.
An agile management consultancy helping organisations transform into networks of interconnected teams.
Role: Web & UI Designer. Tools: Figma.
A fully headless CMS rebuilt for publisher speed and simpler workflows.
Role: Lead Product Designer. Tools: Figma & Miro.
An AI analyst for marketing teams — it watches every visitor journey, explains in plain language why people leave, suggests one specific fix, and later checks whether the fix actually worked. Designed, built and shipped by one person, with AI as the engineering team.
Role: Design, product & engineering — solo. Tools: Claude Code · Figma.
A design system built with AI end to end, turned into a production ReactJS library and a documentation hub. Eleven agents, one command.
A design system that an agent can build against — so a component request becomes a component, not a ticket.
Built with Figma Variables, Claude, MCP, React + TS, Style Dictionary and npm.
A Figma plugin that watches the document as you design and renames frames the moment they appear — so Frame 12 and Group 5 never reach a handoff.
Layer names that are already right when you hand off — because the file names itself while you work, not afterwards.
Built with Figma Plugin API, Claude Haiku, Local rules and TypeScript.
An analytics tool that does not just show that visitors leave — it explains why in plain language, suggests one specific fix, and later checks whether the fix worked.
Analytics that says why, not just what — one specific fix per problem, then a verdict on whether it worked.
Built with PostHog, Claude, Next.js, Supabase and Vercel.
Complete website themes designed and built by Pleurat Shala. Each theme is designed in Figma and delivered in WordPress (Elementor), Webflow, React and HTML versions, with Markdown context files that make it AI-ready, and AI was used throughout its design and development. The themes are listed at pleurat.com/themes.
Ledger is a consulting & professional services website theme by Pleurat Shala: 3+ homepages, 50+ layouts, light & dark.
Sena is a mental health & wellness website theme by Pleurat Shala: 4 homepages, 80+ layouts, light & dark.
Competitor analysis, interview synthesis, UX patterns — the groundwork, in a fraction of the usual time.
Breaking down requirements, mapping flows, finding edge cases and challenging assumptions before design starts.
React, Tailwind, production-ready components. Shortens the gap between design and implementation.
Interactive prototypes and lightweight MVPs instead of static mockups — validated before engineering time is spent.
Accessibility reviews, UX audits, visual consistency and design QA, before issues reach users.
Figma, Claude, Cursor, GitHub and custom MCP servers in one loop, sharing context instead of working in isolation.
It's not just vibe coding. It's systems thinking, architecture, and scalability.
Tools used daily: Claude, Figma, Cursor, Supabase, Vercel, OpenAI, Meta, Grok, GitHub and Tailwind.
Further work for these clients is under non-disclosure; the work itself is not published.
Financial support banking app — OneApp.
AI-powered relationship intelligence platform for teams.
Carbon footprint calculations for small and large corporations.
Brand design consistency in Figma assets.
University website with 100+ pages.
An e-book that helps you solve UX/UI problems through a product designer’s mindset — the workflow, the decisions inside it, and where AI sits in the work as it is actually done.
Pleurat Shala is a product designer and AI product builder based in Pristina, Kosovo, designing digital products since 2015. Pleurat Shala works end to end — research, brand, design systems, UX/UI and AI workflows — taking products from a first brief to launch for startups and global companies, including Santander UK, Hoopit AI, Toyota and Gjirafa. Pleurat Shala also builds AI-native products: Sena, a design system built with eleven AI agents; AI Journey, an AI analytics product built solo; and AI Realtime Renamer, a Figma plugin.
Pleurat Shala is based in Pristina, Kosovo, and works with teams everywhere, on Central European Time.
Pleurat Shala specialises in product design (10+ years), AI workflow (3+ years) and design systems (8+ years).
Pleurat Shala has worked with Hoopit AI (Senior Product Designer), Santander UK (Senior Product Designer), Appello (Lead Product Designer), Toyota (Brand & Interface), Gjirafa (UI / Product Designer), ThemeForest (Frontend Developer & Author), Nacew (Product Designer), FourTwoThree (Product Designer), Otee (Product Designer) and AI Journey (Design & AI Workflows).
Pleurat Shala’s case studies include MindPath — An online mental-health service for adult ADHD & autism assessment — built from a name and a mission, Otee — A complete online laundry platform — five surfaces, one design system, Appello — A mobile app that lets field-based responders provide assistance wherever it is needed, ValueHut — An agile management consultancy helping organisations transform into networks of interconnected teams, Codex — A fully headless CMS rebuilt for publisher speed and simpler workflows and AI Journey — An AI analyst for marketing teams — it watches every visitor journey, explains in plain language why people leave, suggests one specific fix, and later checks whether the fix actually worked. Designed, built and shipped by one person, with AI as the engineering team.
Sena (Q1 2026): A design system built with AI end to end, turned into a production ReactJS library and a documentation hub. Eleven agents, one command. AI Realtime Renamer (2026): A Figma plugin that watches the document as you design and renames frames the moment they appear — so Frame 12 and Group 5 never reach a handoff. AI Journey (2026): An analytics tool that does not just show that visitors leave — it explains why in plain language, suggests one specific fix, and later checks whether the fix worked.
Pleurat Shala has designed and built Ledger, a consulting & professional services theme and Sena, a mental health & wellness theme. Each theme is designed in Figma and delivered in WordPress (Elementor), Webflow, React and HTML versions, with Markdown context files that make it AI-ready, and AI was used throughout its design and development.
Pleurat Shala works daily with Claude, Figma, Cursor, Supabase, Vercel, OpenAI, Meta, Grok, GitHub and Tailwind.
Yes. Pleurat Shala wrote “The Product Designer's Mind”, an e-book that helps you solve UX/UI problems through a product designer’s mindset — the workflow, the decisions inside it, and where AI sits in the work as it is actually done. It is available at https://pleurat.gumroad.com/l/ebook.
Email hello@pleurat.com — replies usually arrive within 24 hours. There is also a contact page at https://www.pleurat.com/contact.